HIGHBEAM is a market analysis tool specifically designed for DLG and its employees. Unauthorized users are not allowed to use the site or access its contents.
Bottom Products (biggest sales decline, last 14 days vs prior)
Bottom Landing Pages (biggest session decline, last 14 days vs prior)
Paid Share of Total Sales
Paid Traffic: CY vs PY
Daily Sales: CY vs PY
Daily Spend: CY vs PY
Blended ROAS (Platform): CY vs PY
Google Ads ROAS (In-Platform)
CPC & CTR Trend
Meta Ads ROAS (In-Platform)
Top Google Ads Campaigns by Sales
Top Meta Campaigns by Sales
Inefficient Campaigns
Google Merchant Center
Ad Efficiency Deep Dive
Blended Efficiency Ratio (BER)
Incremental Contribution
New Customer Acquisition Cost
Marginal ROAS by Spend Tier
Emails Sent by Day
Email Sales by Day (GA4)
Open Rate by Day
Click Rate by Day
Website Traffic from Email & SMS
Active Email Subscribers (Cumulative)
Top Email Campaigns
Top Traffic Driver Keywords (GSC 30d)
Top Keywords on Converting Pages (GSC 30d)
Keywords That Lost Rank
Top Keywords by Search Volume
Keyword Opportunities (Competitor Gaps)
Top 30 Keywords to Recapture
Commercial keywords where competitors outrank us or we sit on page 2, ranked by estimated monthly value (volume x CPC). Follows the brand toggle above; matched to DLG product vocabulary. Click Brief to start the content pipeline.
Broken Pages & 404 / 4xx Errors (SEMrush Site Audit)
Pages returning a 4xx status (including 404s) found by the SEMrush Site Audit crawl, per ecom site. Google Search Console exposes no API for its 404 report, so this crawler figure is the automatable proxy. Snapshots run monthly; the prior-month column fills once a second monthly crawl lands.
Daily Views Trend (YouTube Analytics)
*Currently only displaying Headlight Revolution data
Website Visitors from YouTube (GA4)
Daily Watch Time (Hours)
*Currently only displaying Headlight Revolution data
Channel Growth: Total Views & Subscribers Over Time
Cumulative Videos Published
Cumulative Net Subscribers Gained (Period)
*Currently only displaying Headlight Revolution data
Recently Published Videos
Sessions on Blog Sites (GA4)
Ecom Sessions from Blog Traffic Source
Cumulative Articles Published
Top Articles by Pageviews
Top Blog Keyword Opportunities (per brand)
Informational keywords matched to DLG product vocabulary, from competitor gaps + striking-distance search queries. Write new articles against these.
AI Search Presence by Platform (SEMrush)
SEMrush AI visibility per brand on each AI surface (separate from the GA4 AI-referral charts below).
Source: review_snapshots (BirdEye API for Google/BBB/Facebook/Superpages, Chrome scrape for Yelp/Trustpilot/BBB-metadata Monday 8 AM).
Week-over-Week Review Changes
Reputation Risk Flags
Top 15 Competitors by Organic Traffic
Biggest Keyword Gaps (DLG Could Win)
Social Engagement - Last 30 Days
Total Subscribers - All Platforms (FB + IG + YT)
Per-Brand Per-Platform Summary
Weekly Reach Score by Brand (Last 8 Weeks)
Weighted exposure across all channels. Higher = more potential customers reached.
This Week's Reach by Channel
Channel Mix: Weighted Exposure by Channel (12 Weeks, All Brands)
Does Reach Convert? Weekly Reach Score vs Site Sessions
Referring Domain Trend (12 months)
New vs. Lost Domains Monthly
Anchor Text Distribution
No anchor data yet.
Top New Referring Domains
No domain data yet.
Competitor Backlink Gap
No gap data yet.
Log a Business Event
Record price changes, promotions, product launches, campaign changes, or any event that could impact metrics. These events will be referenced in reports when analyzing anomalies.
CSV, Excel, PDF, or image. Max 5MB.
Recent Events
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Event Timeline
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Ecom Scorecard
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Sales basis: GA4 (US). ROAS = GA4 revenue / platform spend (Google + Meta). Keyword Visibility = SEMrush Position Tracking organic visibility; Total = average of the three sites. Pace = full-month projection (volume metrics) or month-to-date rate (ratio metrics).
Sessions vs Target by Month
AOV vs Target by Month
CVR vs Target by Month
📁 Add to Misc Reports
Upload a one-off analysis or ad-hoc report to the Misc Reports section below. PDF files only.
Generated Reports (locker)
Reports published by the automated chain (stored in the private reports bucket, indexed in the report locker, posted to #online-intelligence). Monthly Ecommerce SEO Health generates on the 5th of each month. GA4 website sales basis.
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Weekly Intelligence Reports
Ecommerce and marketing performance reports generated every Monday. KPIs vs targets and PY, paid advertising, email, blog, search, and competitive overview.
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Weekly Competitor Activity
Competitor activity reports generated every Tuesday. New pages, blog articles, products, promotions, pricing changes, and social listening for named competitors.
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Monthly Ecommerce Review
Comprehensive monthly ecommerce and marketing performance review. All KPIs graded against targets and prior year with strategic analysis. Generated on the 1st of each month.
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Monthly Market Intelligence
Lighting industry market intelligence with TAM sizing, share of voice, competitive positioning, social listening, and strategic recommendations. Generated on the 1st of each month.
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📊 Monthly Ad Efficiency Analysis
Paid advertising efficiency analysis covering Blended Efficiency Ratio, Incremental Contribution, New Customer Acquisition Cost, and Google vs Meta platform comparison with diminishing returns thresholds, scenario projections, and recommended spend ranges per brand. Generated monthly.
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📋 Misc Reports
One-off analyses and ad-hoc reports. Upload using the form above.
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HIGHBEAM SiteGrader
Analyze any website for Technical SEO, On-Page SEO, Site Speed, User Experience, and Ecommerce Readiness. Reports are generated as PDFs, uploaded to Google Drive, and a link is posted to #online-intelligence in Slack.
Enter any URL and click Run Report. The report generates as a PDF and a link is posted to #online-intelligence in Slack. Reports typically complete within a few minutes.
Growth Opportunities section included in every report: Top 5 content gaps (missing/weak pages) + Top 5 keyword gaps (untargeted high-impact topics). Specific and actionable, not generic SEO advice.
Data Freshness
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Recent Pipeline Activity
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Playbook Library
Living documentation of every meaningful HIGHBEAM function, tool, and process, written so another administrator can understand, run, and modify the system. Rendered live from the Playbook on GitHub; an edit pushed there appears here immediately.
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Security Posture
Aligned to the OWASP Top 10 for LLM Applications (2025). Live database checks run on demand; items marked “as of” are periodic snapshots.
How to read this tab and respond to findings
Status
Meaning
Action
PASS
Control verified in place
None
INFO
True but by-design or expected
Review occasionally; act only if the context changed
WARN
Real gap, not an emergency
Triage by severity, fix or document acceptance, schedule
FAIL
A control is broken or absent
High priority; fix before other work
ERROR
The check could not run
Fix the check or refresh its snapshot, then re-scan
Severity (info/low/medium/high/critical) sets urgency within warn and fail. “As of” marks a periodic snapshot (Brain RLS, repo audit); refresh it before acting since it may predate a fix. Checks with no “as of” are live at scan time.
Accepted by design items are intentional and need no fix; the rationale is shown inline.
Responding: decide genuine gap vs accepted-by-design. Fixing a real gap usually touches RLS, grants, auth, or secrets, so it runs the Tier 2 flow (claim, security review, independent second-session countersign, apply, log, release); queue a remediation session rather than editing directly. Re-run the scan afterward to confirm it flips to pass. An RLS-coverage fail is drop-everything: run_dashboard_query is SECURITY INVOKER, so table RLS is the dashboard’s enforcement boundary.
Live DB checks recompute on demand; snapshot items refresh out of band. The weekly scan runs Mondays 08:30 UTC; “Run scan now” forces a fresh run. “Export details” on any finding downloads a Markdown brief; “Export report” downloads the full set.
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Security Policy
Users
Temporary password (shown once, copy it now)
Hand it to the user securely; they should change it via the Change Password button after first sign-in.
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Role key admin: everything, including this System page (data health, security, user management, architecture docs). user: all reporting pages plus the working tools: Writers Block, SiteGrader, Chat, Reports, and Events. No System page. viewer: read-only reporting pages only (Traffic, Scorecard, Ads, Email, SEO, and the other channel and strategic dashboards). No Writers Block, SiteGrader, Chat, Reports, Events, or System.
Every action here is audit-logged. The last active admin cannot be demoted, deactivated, or removed.
