HIGHBEAM

Driven Lighting Group

HIGHBEAM Marketing Intelligence

Driven Lighting Group — Live Dashboard
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Performance
Traffic & Sales
Paid Ads
Email
Channels
SEO & Keywords
Backlinks
YouTube
Blogs
Social
Strategic
AI Search
Reputation
Competitive
Reach Score
Anomalies
Strategic Insights
📄 Reports
🔍 SiteGrader

Sessions by Day

Sales by Day

AOV by Day

CVR% by Day

Brand Performance Summary

Daily Ad Spend vs Sales

ROAS Trend

CPC & CTR Trend

Campaign Performance

Emails Sent by Day

Email Sales by Day

Open Rate by Day

Click Rate by Day

Active Email Subscribers (Cumulative)

Top Email Campaigns

Search Clicks Trend by Brand (GSC daily)

Keyword Position Distribution

Keywords That Lost Rank

Top Keywords by Search Volume

AI Referral Traffic (Sessions by Source)

AI Referral Sales (Revenue by Source)

Total Keywords Ranked (SEMRush)

AI Traffic KPIs

Daily Views Trend (YouTube Analytics) -- PAUSED

Daily views/watch hours require YouTube Analytics API OAuth on each channel-owner Google account. Currently unauthorized for all 3 channels. See Channel Overview chart below for current totals.

Website Visitors from YouTube (GA4)

Daily Watch Time (Hours) -- PAUSED

Requires YouTube Analytics OAuth.

Channel Overview: Total Views & Subscribers

Cumulative Videos Published

Cumulative Total Subscribers -- PAUSED

Daily subscriber gain/loss requires YouTube Analytics OAuth. Channel-level totals shown in Channel Overview above.

Recently Published Videos

Sessions on Blog Sites (GA4)

Ecom Sessions from Blog Traffic Source

Cumulative Articles Published

Top Articles by Pageviews

AI Search Readiness Scorecard

5-component weighted score per brand. Weights: Product Catalog 25%, Content Freshness 20%, Search Visibility 20%, Review Trust 20%, YouTube Authority 15%.
Computing scores...

Component Breakdown

Latest Review Snapshot - All Platforms

Source: review_snapshots (BirdEye API for Google/BBB/Facebook/Superpages, Chrome scrape for Yelp/Trustpilot/BBB-metadata Monday 8 AM).

Week-over-Week Review Changes

Reputation Risk Flags

Top 15 Competitors by Organic Traffic

Biggest Keyword Gaps (DLG Could Win)

Social Engagement - Last 30 Days

Per-Brand Per-Platform Summary

Weekly Reach Score by Brand (Last 8 Weeks)

Weighted exposure across all channels. Higher = more potential customers reached.

This Week's Reach by Channel

Recent Anomalies - Last 30 Days

From the daily health check (7-day rolling avg vs 30-day baseline, 20% threshold).

Strategic Insights - Last 7 Days

Auto-generated from this week's data movements vs last week. Required by HIGHBEAM project spec.

Referring Domain Trend (12 months)

New vs. Lost Domains Monthly

Anchor Text Distribution

No anchor data yet.

Top New Referring Domains

No domain data yet.

Competitor Backlink Gap

No gap data yet.

Weekly Intelligence Reports

HIGHBEAM Monday Intelligence Reports generated automatically each Monday. PDF reports with competitive intelligence, marketing performance, and strategic recommendations.
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Monthly Reports

Comprehensive monthly business reviews and competitive intelligence reports. Generated on the 1st of each month and uploaded to Google Drive.
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HIGHBEAM SiteGrader

Analyze any website for Technical SEO, On-Page SEO, Site Speed, User Experience, and Ecommerce Readiness. Reports are generated as PDFs, uploaded to Google Drive, and a link is posted to #online-intelligence in Slack.
SiteGrader is available in the Cowork desktop app.
This feature requires the Claude desktop environment to generate and deliver reports.

Quick Reference: DLG Brands

Brand and competitor URLs for reference.
BrandURLType
Morimoto Lightingwww.morimotohid.comDLG Brand
Headlight Revolutionwww.headlightrevolution.comDLG Brand
The Retrofit Sourcewww.theretrofitsource.comDLG Brand
GTR Lightingwww.gtrlighting.comDLG Brand
S-V.4sv4led.comDLG Brand
Profile Performancewww.profileperformance.comDLG Brand
Xenon Depotwww.xenondepot.comDLG Brand
CARiDwww.carid.comCompetitor
Diode Dynamicswww.diodedynamics.comCompetitor
AlphaRexwww.alpharexusa.comCompetitor
Oracle Lightswww.oraclelights.comCompetitor
Lamin-Xwww.lamin-x.comCompetitor

Scoring Methodology

CategoryWeightData Sources
Technical SEO25%robots.txt, sitemap, canonical tags, structured data, HTTPS, redirects
On-Page SEO25%Title tags, meta descriptions, headings, alt text, OG tags, content quality
Site Speed20%Google CrUX (LCP, INP, CLS, FCP, TTFB), Lighthouse Performance score
User Experience15%Lighthouse Accessibility, mobile usability, viewport, lazy loading
Ecommerce Readiness15%Product schema, price display, reviews, breadcrumbs, trust signals
Growth Opportunities section included in every report: Top 5 content gaps (missing/weak pages) + Top 5 keyword gaps (untargeted high-impact topics). Specific and actionable, not generic SEO advice.